CNBC-TV18, India’s premier business news channel, has unveiled a striking print advertisement to underscore its leadership on Budget Day. The ad, featured on the front page of The Economic Times on July 23, showcases CNBC-TV18’s supremacy in English business news, eclipsing rival ET NOW with dynamic visuals and persuasive copy.
The latest BARC data highlights CNBC-TV18’s dominance, capturing an impressive 91.2% market share on Budget Day, compared to ET NOW’s 8.8%. This statistic cements CNBC-TV18’s position as the go-to channel for comprehensive and insightful Budget coverage.
Celebrating its 25th year, CNBC-TV18’s Budget Day programming embraced the innovative theme “Go for Growth,” offering diverse sector recommendations to the finance ministry. Signature shows like the Budget Countdown series and Budget Townhall provided in-depth analyses of the current economic landscape and government priorities, setting the channel apart as a leader in business news.
The channel’s success is driven by its team of seasoned anchors, including Shereen Bhan, Latha Venkatesh, Prashant Nair, Sonia Shenoy, Surabhi Upadhyay, Nigel D’Souza, and Parikshit Luthra. Their expertise and dynamic presentation contribute significantly to CNBC-TV18’s powerful performance and engaging programming.
CNBC-TV18 introduced Budget Buddy, an AI-powered tool designed to simplify complex Union Budget terminology. This innovative tool enhances viewers’ understanding of budgetary terms, making the channel’s coverage even more accessible and informative.
As the nation’s Budget Headquarters, CNBC-TV18 captures the Budget expectations of ordinary citizens, reflecting the national sentiment. The ‘CNBC-TV18 Budget Box – Share Your Budget Wishlist for the FM’ initiative allowed citizens to share their hopes for Budget 2024 at various locations in Mumbai and Delhi, including malls, PVR cinema halls, colleges, and convenience stores. The initiative was also extended virtually on the CNBC-TV18 website, enabling social media followers to voice their budget wishes.
Through its bold advertisement and comprehensive Budget Day coverage, CNBC-TV18 reaffirms its leadership in business news. The channel’s innovative approach, expert team, and public engagement initiatives highlight its commitment to delivering unparalleled Budget coverage, reinforcing its status as the definitive source for business news in India.
