The Coca-Cola Company has announced a revolutionary product under its iconic Limca brand – Limca GlucoCharge.
With its unique combination of glucose and electrolytes, Limca GlucoCharge is the go-to beverage for rapid rehydration and energy, ideal for on-the-ground activities and challenges suited for those who lead an active lifestyle.
Limba Glucocharge made its debut during the Paris Olympics 2024 with a squad of champions – including Neeraj Chopra, the Indian Men’s Hockey Team, and the badminton duo Satwiksairaj Rankireddy and Chirag Shetty. Through a series of dynamic brand films, Limca GlucoCharge highlighted its commitment to supporting these powerful athletes.
As the official hydration partner of the Olympic Games Paris 2024, the refreshing Limca GlucoCharge supported the champions in their pursuit of victory. They also saluted the athletes for their spectacular resilience during the biggest international multi-sport event concludes.
“The all-new Limca GlucoCharge is here to energize every step, every throw, every victory,” they wrote.
Ruchira Bhattacharya, Senior Director, Marketing-Hydration, Sports and Tea category, India and South-West Asia, Coca-Cola said, “With Limca GlucoCharge, we’re fuelling champions on and off the field, matching the energy of their unyielding spirit. We are proud to have supported our heroes for the Olympic Games Paris 2024, it reflects our commitment to driving excellence and recognise the resilience of our athletes.”
“With the launch of Limca GlucoCharge comes the badge of honour and excellence of our Olympic campaign. Chirag & Satwik in badminton, Neeraj Chopra in javelin and The Hockey Federation of India are key wins for the brand. Associations like these are testaments to what corporate India needs to bring to the table to support the sport ecosystem and the journey to LA 2028 will be even stronger for us,” adds Namrata Parekh, Director & Co-founder, Meraki Sport & Entertainment.
The water-based, non-fizzy drink is crafted for rapid rehydration during physical activities such as sports, travel, exercise and strenuous tasks. Infused with refreshing and authentic lemon juice, Limca GlucoCharge not only delivers functional benefits but also offers a refreshing taste that revitalizes you instantly.
Limca GlucoCharge reflects The Coca-Cola Company’s ongoing commitment to offering a diverse range of beverages that combine taste and functional benefits, under its iconic #BeveragesForLife initiative.
