In a move to support the rapidly growing interest in cryptocurrency across India, CoinDCX, a prominent crypto exchange, has introduced its latest campaign, ‘Learn Karo. Crypto Karo.’
This initiative aims to empower Indian investors with essential knowledge, positioning education as the core of responsible crypto investment. CoinDCX has also brought on board cricket legend Gautam Gambhir as their first-ever brand ambassador, whose involvement further highlights the importance of learning as a key to confident investment.
India’s investment landscape is vast, with over 160 million investors and more than 5 million active equity traders. Yet, when it comes to cryptocurrency, many Indian investors remain hesitant due to a lack of understanding and perceived risk in this new asset class. CoinDCX’s ‘Learn Karo. Crypto Karo.’ campaign seeks to address this knowledge gap, breaking down complex crypto concepts and making them more accessible to potential investors.
With this campaign, CoinDCX aims to equip investors with the knowledge they need to confidently explore and navigate the crypto market. By offering straightforward educational resources and support, CoinDCX intends to make cryptocurrency investment accessible to everyone, from novice traders to seasoned investors.
CoinDCX’s partnership with Gautam Gambhir underscores the campaign’s emphasis on trust, resilience, and the importance of informed decision-making. Known for his leadership on the cricket field, Gambhir is excited to take on the role of the ‘Crypto Coach,’ encouraging Indian investors to “learn first, invest later.” He expressed his enthusiasm for the campaign, stating, “Confidence is built on knowledge. By partnering with CoinDCX, I hope to empower people to explore crypto with a clear understanding and a focus on education first. For every investor, gaining insights and understanding before stepping in is essential.”
This message resonates with CoinDCX’s mission of nurturing investor confidence through learning, ensuring that people feel equipped to make well-informed choices in their crypto journey.
CoinDCX has been dedicated to educating investors since its inception. The platform’s robust educational ecosystem includes various initiatives like Unfold, DCX Learn, Namaste Web3, and regional Community Chapters, which have collectively reached over 4.45 million individuals across India. These programs aim to demystify crypto and provide easy-to-understand resources, helping investors build their knowledge from the ground up.
Namaste Web3, one of CoinDCX’s flagship educational initiatives, has made a significant impact by expanding from major metropolitan centers to regional hubs like Ahmedabad, Pune, and Jaipur, making crypto education accessible beyond urban areas. This extensive educational reach reinforces CoinDCX’s vision of creating a knowledgeable investor community.
CoinDCX’s campaign goes beyond general awareness; it creates a structured pathway for investors to progress from beginner to advanced stages in their crypto journey. Topics include everything from the basics of cryptocurrency to more complex concepts such as technical and fundamental analysis. By merging learning with trading, the CoinDCX platform makes it easy for users to seamlessly transition from education to practical investment.
Sumit Gupta, Co-founder of CoinDCX, shared his excitement about this new phase, saying, “Our collaboration with Gautam Gambhir aligns with our core values—trust, dedication, and learning. Education is at the heart of CoinDCX, and informed investing builds lasting consumer confidence. With crypto adoption on the rise in India, CoinDCX remains committed to breaking down barriers and empowering investors with the right knowledge and tools.”
Prashant Verma, Chief Growth & Marketing Officer at CoinDCX, highlighted the importance of the ‘Learn Karo. Crypto Karo.’ campaign in addressing widespread fears surrounding crypto investments. “We’ve found that many Indians are curious about crypto but hold back due to fear of the unknown. This campaign is designed to bridge that gap by offering the information they need to make confident investment decisions. We want to be the ‘Crypto Coach’ for our users, guiding them through their journey with accessible, straightforward education.”
As the Indian crypto market continues to evolve, CoinDCX is committed to building trust and fostering responsible adoption. This new campaign, along with its trusted brand ambassador, is another step toward making cryptocurrency a safe and informed investment option for all Indians. CoinDCX’s long-term goal remains to establish a robust, educated crypto community, providing every investor with the resources needed to make secure, knowledgeable choices in the crypto space.
In a market that is constantly evolving, CoinDCX’s efforts to educate and inspire confidence among investors make it a valuable partner for anyone looking to explore cryptocurrency responsibly. The ‘Learn Karo. Crypto Karo.’ campaign, with Gautam Gambhir as the face of this educational mission, reinforces CoinDCX’s dedication to empowering Indian investors with the confidence and clarity they need to make the most of their crypto journey.
