Collective Artists Network and popular comedy duo Funcho – comprising of Dhru Shah and Shyam Sharma – have announced the collaborative launch of a new creative brand solutions company, Not Funny.
Aiming to revolutionize storytelling through the lens of comedy, the company will focus on both fictional and non-fictional content. They will specialize in content-first solutions as well as scripting, talent representation and consultation for brands.
Not Funny will combine Funcho’s signature style of relatable humor with brand solutions, particularly apt in an age where digital content is becoming increasingly integral to brand engagement. With a following of 39.7 lakh YouTube subscribers and over 2.8 million Instagram followers, Shah and Shyam are a force to be reckoned with in the digital and comedy landscape.
Big Bang Social, Collective Artists Network’s creator marketplace, has played a vital role in facilitating this new venture. Through this platform, Not Funny will be able to leverage the enormous ecosystem of creators, brands, and storytellers that Big Bang Social has curated over the years.
Sudeep Subhash, co-founder and chief revenue officer of Collective Artists Network, commented on the launch, “Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers.”
Dhruv Chitgopekar, co-founder of Collective Artists Network, said, “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement.”
Not Funny’s aim is to cater to brands looking for innovative content strategies. To accomplish this, they will leverage Funcho’s expertise in real-life inspired comedy and applying it to brand storytelling by creating highly engaging and relatable campaigns. From scripting to talent suggestions to creative consultation, Not Funny will redefine how comedy can be integrated into digital and traditional media strategies.
Dhruv Shah and Shyam Sharma, co-founders of Funcho, shared their excitement, “Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections.”
Not Funny will be led by CEO Mihir Surana.
