The investments made by brands to promote their products via Digital Marketing is increasing by the day. The estimated amount to be invested by end of 2022 is about $146 billion. With the constant rise in online brand promotions and the ever-changing dynamics of the industry, marketers are bound to make some mistakes or slips in their perfect plans.
We’ve listed down the most common Digital Marketing mistakes to be avoided. They are-
1) Undefined audience
It is often believed with first-time marketers or establishing brands that the right way of expanding or the only way to expand is by advertising their product to everyone out there. However, what proves to be more beneficial is finding out the right suited audience for the product, understanding their needs and behavioural patterns. Targeting the narrowed down group of people after defining their persona, having a conversation & hiring experts is the solution.
2) Un-Updated audience
Not addressing the customers in the right way is a mistake often done by various brands. Even after being established, they fail to understand that customers are more focused on getting their problems resolved rather than hearing about product features.
Brands that focus on giving extra attention to the customers usually generate more revenue
when compared to those that don’t.
3) Unclear use of SEO
Search engine optimization is a brilliant technique adopted by countless marketers. However, their common mistake is to not make its proper use and expect their blogs to show up amongst two billion uploaded each day.
The effective solution is to have an SEO strategy after including-
The right keywords
URLs
Mobile-friendliness
Quality
Structure of the blog
4) Unplanned investment in ads
When brands have an easy budget, they often like to spend it all on the ads without actually understanding the right time/way to do so. Only 25% of the money spent on such digital ads make their way to the targeted audience with promising revenues.
Brands should initially focus on strategising and expanding organically and later step into the paid industry.
Understanding the audience
Monitoring performance
Calculating investments
Segregating campaigns
Should be given a closer look to avoid any mistakes.
5) Choosing quantity over quality
It is naive of brands to think that the amount of content produced is directly proportional to the amount of engagement and revenue that they might generate. However, this is never the case. To actually stand out, it is better to produce a single ad with exceptionally good content than ten meaningless ones.
To produce quality content, brands should-
Focus on a niche
Have a specific purpose
Make information factual
Make content relatable
When marketers put in their efforts towards smart work and keep a track of the ever-changing market, thriving in the digital marketing industry becomes much easier!
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