Warner Bros. Discovery and YouTube have announced a new content partnership for the Paris 2024 Olympics.
This collaboration will see popular YouTube creators at the heart of the city to produce dynamic and exciting new content, expanding the reach of the Olympics across Europe. They will have unique, once-in-a-lifetime in-stadium positions from Paris’ iconic Olympic venues and at WBD House – Warner Bros. Discovery rooftop studio.
The lucky creators include Jakidale (Italy); Rick Azas (Germany); Underrated Hijabi (UK); Robbie Lyle (UK); Meryem Can (Turkey); Gabinouvilla (France); Agnieszka Grzelak Vlog (Poland); Paul Ferrer Z (Spain) and Karina & Marina (Spain).
Scott Young, group SVP of content, production and business operations at WBD Sports Europe, said: “Our ambition is to capture the energy emanating from our remarkable home city of Paris during the Olympics while taking new and existing fans even closer to the Games, the athletes and the stories that will be told. Partnering with YouTube and its network of much-loved content creators presents a new opportunity to further expand our Olympic storytelling while enhancing our world-class live coverage in the process. We want everyone to be part of this historic sporting spectacle and we can’t wait to bring exciting new formats to viewers all across Europe which we know will engage new and old fans alike.”
Rob Pilgrim, head of sports at YouTube Europe, Middle East and Africa, said: “YouTube has long been a global home for sports content. It’s the place where sports fans not only come to catch up with major sporting events, but also the destination to watch and go deep on everything they love — from commentary to behind the scenes, to how to master a somersault or learn about the history of skateboarding. Through this partnership, Warner Bros. Discovery is catering for the needs of young sports fans by providing never seen before angles to the Games while at the same time building alternative ways to grow their business.”
With this collaboration, sports fans will be able to enjoy a 360-degree Olympics experience on YouTube. In addition to creator content, fans will also be able to watch live streams of the historic Opening and Closing Ceremonies on Eurosport’s YouTube channel, and will receive extensive highlights and original Olympic features published in multiple languages each day throughout the Games.
The Games will officially open on July 26th.
