Amazon.in has announced the launch of Creator University and Creator Connect to help budding creators in India.

Creator University is an education program aimed to equip content creators with the tools and knowledge necessary to thrive and prosper within the dynamic creator economy. Catering to a wide range of creators, Creator University will encompass both established and aspiring influencers and will utilize a curated selection of sources.

Creator Connect is a series of in-person events designed to foster connections, learning and growth for creators within Amazon’s ecosystem. These events will be strategically timed around major sales and Amazon initiatives to accomplish two goals: generate excitement for upcoming promotions and attract new content creators to Amazon’s Influencer Program.

This includes influencer-led workshops, meetings with Amazon leaders and creators, trend discussions, dynamic product showcases, and much more. The first Creator Connect event, “A Summer Escape”, has kicked off on June 3rd 2024 in Mumbai, and is focused on building a community of lifestyle and fashion influencers, coinciding with Amazon’s Fashion’s Wardrobe Refresh Sale.

“At Amazon, we recognize the immense influence content creators have on today’s consumers. Creator University and Creator Connect is our way of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem. Through these programs, creators will gain valuable resources, connect with industry leaders, and build a sustainable business on our platform. We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers,” said Kishore Thota, director, Shopping Experience, India & Emerging Markets, Amazon.

Amazon has introduced several programs for content creators in recent years, including a unique live shopping program Amazon Live.