Fitness influencer Ankit Baiyanpuriya has teamed up with Tribal Communications to promote Honda Motorcycle and Scooter India’s Shine 100 motorcycle.

In the campaign video, Ankit effortlessly links his own inspiring journey with the Honda Shine 100 motorcycle, emphasizing its resilience in overcoming difficult patches in life along with its much-needed daily usability. Thus, he highlights the motorcycle’s key features: sturdiness, consistency and efficiency.

“100 din ke challenge ke baad meine rakhi hai meri motivation jaari meri Honda Shine ki 100 ke saat,” Ankit wrote on Instagram.

With this campaign, Honda 2 Wheelers and Tribal Communications aims to reach their target group through India’s top social media influencers across various genres, ranging from sports to entertainment to farming. By leveraging Ankit Baiyanpuriya’s status as one of the country’s foremost fitness influencers with a platform of over 8 million followers, the campaign seeks to earn the trust of millions across the country and reach target markets in Uttar Pradesh, Bihar, Gujarat and more.

The reel has received over 5 million views till date along with a host of praise and excitement, with many joking about how Honda’s sale would immediately shoot up after the partnership with Ankit Baiyanpuriya. “Big fan sir,” one user wrote. “Ankit bhai respect button,” another complimented.