Content creator Cameron aka Cmrn Rides has issued a challenge via a reel on Instagram, inviting brands to comment on his post, and has received an unexpectedly high brand turnout.

“If a brand comments on this video, I’ll buy something from that brand,” he wrote.

 

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A post shared by Cameron (@cmrn.rides)

The reel, posted on December 31st 2023, has gained immense traction over the past two months. It’s received over 28.7 million views and over 436k likes till date, with a great deal of attention from several well-known Indian and international brands. These, include Škoda India, Netflix India, Kit Kat India, BookMyShow, Disney + Hotstar, the Souled Store, Canva Deutschland, Medimix Ayurveda, Nykaa Cosmetics.

“Bro needs his own documentary for this,” Netflix wrote. “Let me know if you need a watchlist,” Disney commented. “Here to help bring out your natural glow for that face reveal,” Medimix Ayurveda joked.

As an Instagram user accurately put it: “The brands really went like: AVENGERS! Assemble.” Due to the unexpectedly high number of views his reel has received, he has also shared the reel once again in his story with the caption, “This is insane.”

Cameron is an up-and-coming content creator whose posts who made his first post on November 25, 2023.

 

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A post shared by Cameron (@cmrn.rides)

While his blog is all about bikes, his primary goal is to save up enough money to buy his own. He also usually always wears his helmet, prompting curiosity from his followers who are waiting for his grand face reveal.  Thanks to this curiosity and his humorous posts and reels, he has gained more than 95k followers in less than six months, and is also a brand endorser for the clothing brand NBT.