WhizCo, a popular influencer marketing and creator management agency, has recently announced its collaboration with Swiggy, India’s leading food delivery app, for in-app influencer activations to drive sales and increase restaurant visibility.
This exciting new campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content and will simultaneously promote Swiggy’s new feature that showcases short food review videos to drive more sales.
View this post on Instagram
WhizCo will rope in more than 200 content creators every month and will help create visually stunning and vividly descriptive content of the dishes at various restaurants on the Swiggy app. By leveraging the authenticity and creative imagination of local food enthusiasts and creators, this brilliant campaign aims to provide users with an immersive and delightful experience of exploring diverse culinary offerings that are available for delivery.
Prerna Goel, co-founder and chief marketing officer at WhizCo, expressed her enthusiasm and satisfaction with the campaign. She was proud to have helped small-scale food creators expand their influence and careers, and therefore contributed to the increased footfall on the app and partner restaurants.
The success of this campaign is undoubted. It has resulted in increased discoverability of products of products on the Swiggy platform with a 10% uptick in restaurant visibility and 15% more orders so far. Swiggy has also reported that it has massively improved customer engagement and daily time spent on the app. Furthermore, partner restaurants have experienced a tremendous increase in product impressions and long-term recall. Therefore, this brilliant partnership is expected to expand to more restaurants and creators in the future.
