Croma, India’s one-stop shopping destination for consumer electronics, has launched a series of relatable digital films as part of their new “Let Freedom Find You”, in celebration of India’s 76th year of independence. This campaign broadcasts an influential message that freedom can be found in the simplest moments, emphasizing how technology not only brings people closer to their moments of freedom, but also becomes a moment of freedom itself.
Conceptualized by Croma, directed by Gaurav Gupta, and executed by Mothership Protections, Croma’s #LetFreedomFindYou campaign rejoices freedom by delving into life’s simplest moments. Croma has launched three relatable and thought-provoking 10-second DVCs which highlight the stories of people who break free of repetition and monotony in their lives in order to embrace their passions and find hope and freedom in creativity.
This message is vibrantly portrayed in all three digital films. The first opens in a living room, where a mother is temporarily angered by a football flying through a window before rethinking her anger and kicking the football back out, taking inspiration from Shaolin Soccer playing on TV. The second introduces its viewers to a CEO who is briefly annoyed as he enters an office pantry, but surprisingly begins cooking and finding joy in the act. The third unfolds in a living room where two children are creating a dance reel, only to stop as their disgruntled father walks in on them; however, to their surprise, he begins to enjoy himself by dancing along with them. Through these three DVCs, Croma conveys its message of finding freedom and solace in the smaller, more fleeting things in life.
In addition to these films, Croma is offering its consumers numerous deals and promotions in anticipation of Independence Day. These encompass a variety of items, including smartphones, TVs, home appliances and many more, which will be available across 385+ Croma stores and on their easily accessible website, croma.com.
Croma’s jubilant and empowering campaign aims to reach audiences through several channels, including social media, digital platforms and nationwide retail stores.
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