“Wish your world was Anime? Go Crunchyroll all the way!”
Crunchyroll has launched its first-ever ad campaign in India, titled ‘Wish Your World Was Anime’, with anime avatars of Tiger Shroff and Rashmika Mandanna in leading roles.
In the two ad films, the protagonists wish for dream scenarios in their real lives like embarking on daring adventures and turning challenges in victorious moments, exactly like those in the dynamic anime worlds that they enjoy.
“We are thrilled to announce Crunchyroll’s first brand campaign in India — a heartfelt milestone for us and the anime community here,” said Markus Gerdemann, SVP of marketing of Crunchyroll. “With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India’s rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”
“This campaign is more than just an announcement; it’s a reflection of our dedication to nurturing our bond with anime fans across the country,” added Norman Rabinovich, VP of creative services. “We’re celebrating our collective love for anime and supporting the fandom that makes it all so rewarding.”
Crunchyroll’s historic ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Additionally, Crunchyroll has planned a comprehensive marketing campaign that includes surround sound promotions through OOH, digital advertising, and social media outreach.
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