Dabur India Ltd.’s Odonil, a leading air freshener brand, has kicked off the new year with a campaign steeped in nostalgia and charm.
The brand has revisited its iconic advertisement from a decade ago, reimagined with a modern touch and featuring the charismatic Jasmin Bhasin.
Conceptualized by SocioClout, the campaign brings back memories of the much-loved commercial that first captured audiences’ hearts 10 years ago. The original ad portrayed Jasmin Bhasin as a new bride humorously pointing out the absence of Odonil in her new home, cleverly emphasizing the importance of a fresh and fragrant bathroom.
The refreshed version retains the essence of the original but introduces a contemporary perspective that resonates with today’s audience. By blending nostalgia with modern-day sensibilities, the campaign positions Odonil as an essential element in creating a comfortable and stylish home environment.
Vaibhav Rathi, Marketing Head – Homecare, Dabur India Ltd., expressed excitement about the campaign’s launch: “Revisiting a beloved classic like Odonil’s iconic TVC is a privilege. By bringing it back with Jasmin Bhasin’s signature style, we aim to connect with audiences both old and new. The campaign highlights the timeless importance of maintaining freshness and fragrance in one’s personal spaces, reinforcing Odonil’s role as the ultimate bathroom companion.”
The campaign also focuses on the idea that a fresh-smelling bathroom reflects not just hygiene but also one’s lifestyle and personal care standards.
Abhilash Singh, Chief Revenue Officer at SocioClout, shared his enthusiasm for the project, stating, “This campaign is designed to appeal to Odonil’s loyal customers while attracting a new generation of fragrance enthusiasts. Odonil’s easy-to-use, long-lasting bathroom fragrances eliminate bad odors instantly, transforming any space. By reintroducing a beloved advertisement, we hope to evoke positive memories and remind users of Odonil’s transformative impact on their homes and lives.”
As Odonil rings in the new year, the brand’s strategic use of nostalgia paired with Jasmin Bhasin’s charm ensures the campaign stands out. It reinforces the message that freshness and fragrance go hand-in-hand with a classy and comfortable lifestyle, making Odonil a staple in Indian households for years to come
