In anticipation of Marvel Studios’ Deadpool & Wolverine release, Disney Consumer Products India has collaborated with 25 brands to launch a range of themed merchandise.
Partnerships span across diverse sectors, including apparel, accessories, food and beverage, and technology, and feature top-notch grands like Adidas, Myntra, Coca-Cola, NESTLÉ POLO, The Souled Store, Titan Eye Plus, and Wrogn, among others, according to a recent press release.
“Deadpool’s refreshing charisma and irreverent humor have amassed a formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance and fuels our excitement as we collaborate with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products,” said Priya Nijhara, director, Disney Consumer Products, India.
Key Collaborations:
Coca Cola has launched limited-edition cans and bottles featuring Deadpool & Wolverine, along with 32 other iconic Marvel Super Heroes. With a balance of red, black and white tones, each can is scannable and brings characters to life through an AR extension.
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Too Yumm! has initiated bold new packaging for Bhoot Karare and Karare Munchy Masala, underscoring Marvel Super Heroes’ appeal to the newer generation.
boAt has curated an audio wear collection themed after Deadpool & Wolverine that blends Marvel’s epic storytelling with its advanced technology.
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Titan has launched dynamic eyewear and fashion accessories incorporating Deadpool & Wolverine elements.
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AXOR has launched limited edition helmets with Deadpool & Wolverine designs.
NESTLÉ POLO has launched limited-edition packs with Deadpool’s persona, offering fans a chance to win branded merchandise. The new red and black merchandise has debuted in India.
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Belkin has created a portable wireless power bank inspired by Deadpool & Wolverine which will be available on Amazon.in from 27th July.
The Souled Store has created T-shirts, backpacks, and high-top trainers for fans.
Wrogn has launched an apparel collection featuring iconic quotes and standout designs that has been endorsed by Virat Kohli.
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Reliance has curated an extensive lineup through sub-brands like Yousta, Azorte and Reliance Trends, offering their customers a diverse range of clothing items.
Alongside merchandise from 7‑Eleven, there is also an exciting collaboration with Adidas set to launch in India in early August.
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These latest merchandise and dynamic collaborations will be sure to delight fans across India, kickstarting excitement for the launch of the movie. Deadpool & Wolverine has released in India on July 26 in English, Hindi, Tamil, and Telugu.
