Global sports retailer DECATHLON has launched its latest campaign, “Move Your Way”, celebrating individuality in movement and encouraging people to embrace an active lifestyle on their own terms.
Conceptualized by DECATHLON’s in-house team of sports enthusiasts, the campaign highlights the joy of fitness and the freedom to engage in movement that feels right for each individual.
At its core, Move Your Way aligns with DECATHLON’s commitment to making sports accessible, enjoyable, and sustainable. Rather than promoting a one-size-fits-all fitness routine, the campaign embraces the idea that everyone has their own unique way of staying active—whether it’s dancing, cycling, climbing, football, or any other form of movement. The goal is to inspire individuals to incorporate physical activity into their daily lives in a way that resonates with their personal preferences.
The campaign is supported by an energetic 21-second film, available across digital platforms, showcasing a vibrant mix of sports such as basketball, padel, surfing, football, and cycling. Set to an uplifting soundtrack, the film captures individuals enjoying their favorite activities, reinforcing the campaign’s core message of freedom in movement. The tagline “Ready to Play” serves as an open invitation for everyone to find joy in movement, no matter their fitness level or preferred activity.
Sankar Chatterjee, CEO of DECATHLON India, described the campaign as a lifestyle shift, moving towards a more inclusive approach to fitness. He emphasized that sports and movement shouldn’t be limited to fleeting resolutions but should become an integral part of everyday life. “Move Your Way reflects our mission to bring joy through sports. Our team of passionate sports lovers has designed this campaign to inspire people to integrate movement into their daily routines in ways that work best for them. Whether they follow fitness trends or create their own path, we want them to move in ways that feel natural and enjoyable.”
Beyond the main film, DECATHLON has also released a “teammate” digital video commercial (DVC) on Instagram, spotlighting its employees actively engaging in various sports. This initiative reinforces the brand’s commitment to leading by example, showing that DECATHLON’s dedication to movement extends beyond its products and into the lifestyle of its team members.
Through Move Your Way, DECATHLON aims to empower people across India to build fitness habits that align with their personal journey. By championing movement in all its forms, the campaign underscores the belief that sports have the power to enhance well-being, boost physical health, and enrich daily life.
With this initiative, DECATHLON continues to redefine sports accessibility, ensuring that everyone—regardless of age, skill level, or fitness preference—can find their own way to move, play, and stay active