“We don’t know about the future of cricket but “Future Of Fans” is already here!”
MS Dhoni has stolen the spotlight in a new TVC for Orient Electric, taking his viewers on a journey through time to reveal the ‘Future of Fans‘ and promote the brand’s premium range of BLDC fans.
Set in a futuristic cityscape, the TVC kicks off with an aerial view of a packed cricket stadium. But you quickly realize that this isn’t a normal match – it’s robots playing! As the batsman scores an epic hit, the ball zooms towards the stans where Dhoni, in an older avatar, effortlessly catches it.
As he holds the ball, Dhoni muses, “Pata nahin cricket ka future kaisa hoga” and in a seamless transition, we are transported to the present day, where Dhoni relaxes in his living room. He says, “Par fans ka future…pata hai,” pointing to the Orient Aeroslim BLDC fan above.
“In the midst of the IPL fervour, we’re thrilled to unveil our latest TVC featuring our brand ambassador MS Dhoni in an unprecedented avatar,” Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric said. “This TVC isn’t just about showcasing our premium, energy saving BLDC fans, but it’s a narrative that encapsulates the evolving preferences of new-age consumers. Today, fans have become integral to our lifestyle and home decor, reflecting consumers’ desire for smart, stylish, and technologically advanced solutions.
She added, “With features like IoT controls, integrated lighting, and reverse rotation, among others, our premium BLDC fans align with this consumer shift. Through our TVC, we’re not just presenting a product, but showcasing a vision of the future, where Orient BLDC fans redefine the way we think about comfort, convenience, and style. With MS Dhoni’s charismatic presence and a captivating blend of futuristic elements and cricket’s timeless allure, we’re sure that this TVC will resonate with audiences, sparking interest and anticipation for our current and upcoming BLDC fans.”
Orient Electric’s use of Dhoni is a masterstroke. Leveraging his unprecedented fan appeal and intrinsic connection to cricket, they have seamlessly managed to align his ready-made audience with that of their own brand product. Their ability to connect two seemingly unrelated topics was appreciated by fans who responded to their video with a host of fire emojis and compliments.
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