In a follow-up to their “Gulf Unstoppable Army” campaign, Gulf Oil Lubricants India has launched a much-anticipated new ad film with a Dhoni lookalike.
The campaign highlights the company’s prime strategy this IPL season – entrusting CSK fans with the creation of Gulf Oil advertisements. This will thus allow CSK players, including the legendary MS Dhoni, to dedicate their focus entirely to training and their pursuit of a 6th title.
“Dhoni and CSK players are busy practising, which gives you a chance to be featured in Gulf Oil Ads instead,” the company announced. “Yes, you read it right. This season, while Gulf Oil India is gifting time to the CSK players, letting them focus more on practice, fans get to create Ads on their behalf. Make your own Gulf Oil Ad and stand a chance to see your Ad aired on TV and win exciting prizes. To participate, visit www.gulfunstoppablearmy.com So, let’s unite for CSK and show the world that together, we are truly unstoppable.”
The Dhoni lookalike film is a dynamic nod to the fans, emphasizing the absence of CSK players from this season’s advertising campaigns. It showcases a Dhoni doppelgänger stepping in to fill the void, underscoring the campaign’s core message: while the real heroes are busy on the field, the fans have an opportunity to shine off it.
Fans are encouraged to submit their homemade Gulf Oil ads for the chance to have their work featured on TV and earn exciting prizes via weekly gratification. These inclined gift vouchers; signed balls; Asli Fan Winers (winning CSK jerseys); and, most excitingly of all, Bonus Winners, who will win coveted CSK match tickets.
The Dhoni lookalike film will be featured across digital platforms including YouTube, Facebook, and Instagram.
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