‘Let the adventure begin.’
Disney’s highly-anticipated Moana 2 has set sail in the theatres, shattering expectations and box office records across the world.
Taking audiences on another epic adventure across the sea, Disney’s latest film has made history as the highest-grossing Thanksgiving release of all time. From its release on Wednesday to Sunday, it brought in $221 million from U.S. sales alone, shattering the previous record of $125 million set by Frozen II in 2019, according to data from Box Office Mojo.
That makes Moana 2 the latest film the highest 5-day opening of all time, a testament to its lasting popularity across all generations.
But how did Disney build excitement for this iconic sequel?
One of its key methods was Disney’s bold and innovative marketing collaborations. Leveraging the nostalgia of the old and anticipation of the new, Moana 2 went all out to appeal to the masses. Whether you’re exploring the skies a Hawaiian Airlines flight or indulging in a Moana-themed gummy, Moana’s collaborations range across genres and nations to encompass the sweeping, breathtaking scope of the film, bringing viewers closer to its cultural roots.
In particular, merchandise has always been the pearl of Disney’s marketing strategy for films, and Moana 2 is no exception. Disney’s efforts have been as vast as the Pacific Ocean itself.
Take a look at some of Disney’s most iconic collaborations for Moana 2:
Mattel:
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LEGO:
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100 Coconuts:
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Ono Hawaiian BBQ:
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Hawaiian Airlines:
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Funko:
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Better Sour:
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JAKKS Pacific:
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Posh Peanut:
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Regal Movies:
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And many, many more!
