Dove, a brand synonymous with trusted beauty care, has once again raised the bar in haircare with the introduction of its latest innovation—the Glycolic+ Hydration range.
This new collection is designed specifically to repair and deeply hydrate dry, rough hair, bringing cutting-edge skin science into the world of haircare.
The Glycolic+ Hydration range features Dove’s advanced Hydra-Glycol technology, a powerful blend of key ingredients such as Keratin actives, Glycerine, and Glycolic acid. This unique combination works together to breathe new life into damaged hair, offering up to 100 hours of continuous hydration.
The range, which includes a shampoo, conditioner, and spray serum, is crafted to deliver a luxurious experience, turning everyday hair care into a pampering ritual.
Sairam Subramanian, Vice President of Hair Care at Hindustan Unilever Limited (HUL), expressed the brand’s commitment to addressing hair damage through hydration. He stated, “At Dove, we understand that dryness is often the first indicator of hair damage, signaling the need for intense hydration. We are excited to introduce the Dove Glycolic+ Hydration range, which empowers our consumers to tackle unmanageable, dry hair, leaving it hydrated and smooth. This launch reinforces Dove’s dedication to meeting diverse haircare needs with a foundation in science and a focus on purpose.”
The Glycolic+ Hydration range by Dove is now available nationwide at leading retail stores and online platforms, making it accessible for everyone looking to transform their hair care routine with the latest in beauty innovation.
