“Pick your side now.”
Dream11 has scored big with a glamorous IPL campaign featuring an ensemble cast of famous personalities like Rohit Sharma, Rishabh Pant, Pandya brothers, Shreyas Iyer, Samantha Prabhu, Preity Zinta, Suniel Shetty, Supriya Pathak, Daler Mehndi, Danish Sait, and cricket legends Srikanth and Mohinder Amarnath.
Conceptualized by Tilt brand solutions, the epic Team Se Bada Kuch Nahi’ campaign dives deep into the relationships among Indian cricketers during the IPL season. It depicts the friendly yet competitive spirit among players, humanizing them for audiences.
For example, the ad depicts Rohit Sharma Rishabh Pant engage in competitive banter while onboarding a bus, and depicts the Pandya brothers’ IPL rivalry as they are representing different teams. Furthermore, it showcases how both cricket legends and Bollywood personalities – including actresses Preity Zinta and Samantha Prabhu – have their own favorite cricket teams.
“Jab T20 league ka fever chadega, har koi #TeamSeBadaKuchNahi kahega,” they wrote.
Dream11 has a history of epic IPL campaigns, including “Dream Big” and the iconic ‘Yeh main kar leta hoon, aap Dream 11 pe team banao’. However, their latest campaign. It has received over 82.5 million views till date and a host of delighted comments. “At first, YouTube showed me this ad. Now I’ve searched for it to watch again. Nice ad!” one user complimented. Others praised the performances of the campaign stars. “Samantha and preety Zinta made my day,” one user wrote. “Suniel Shetty steals the show in this advertisement. Looking fit and handsome at the age of 62,” another commented.
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