Dream11, one of the largest fantasy sports platforms with over 220 million users, has launched its latest campaign titled “Poora Fan Bano” to rally support for the Indian Women’s Cricket Team ahead of the 2024 T20 World Cup. This campaign emphasizes the importance of being a true cricket fan—one who supports all formats of the game, not just men’s cricket.
The campaign stars prominent figures from Indian cricket, including Rohit Sharma, the men’s cricket team captain, alongside Harmanpreet Kaur, captain of the Indian women’s cricket team, as well as batters Smriti Mandhana and Jemimah Rodrigues. Dream11 uses humor and light-hearted interactions to convey a strong message: a true “Poora” fan supports both the men’s and women’s teams.
The ads cleverly portray how many cricket fans are “Aadha” (half) fans, focusing solely on men’s cricket, while a real fan supports both versions of the game. Rohit Sharma delivers the campaign’s central message—encouraging fans to cheer for the Indian Women’s Cricket Team in the upcoming World Cup. Digital creators like Aakash Gupta, Ravi Gupta, and RJ Kisna play cricket fans in these light-hearted and relatable ads, helping drive home the idea that women’s cricket deserves equal attention and enthusiasm.
Dream11’s Chief Marketing Officer, Vikrant Mudaliar, shared the inspiration behind the campaign:
“With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support.”
This inclusive and forward-thinking approach not only promotes women’s cricket but also aims to unite all cricket fans under the shared love of the game.
Dream11 has been a strong supporter of Indian cricket for years, serving as the Team India Lead Sponsor for both the men’s and women’s national teams since 2023. The platform is also a Co-Presenting Sponsor on Star Sports and an Associate Sponsor on Disney+Hotstar, for the live broadcast of the Women’s T20 World Cup. Through such initiatives, Dream11 continues to promote inclusivity and gender equality in sports.
The campaign has been conceptualized and produced by Tilt Brand Solutions and Studio, known for their creative take on sports advertising. Their unique blend of humor and strong messaging aligns perfectly with Dream11’s vision to engage more fans with women’s cricket.
As the Indian Women’s Cricket Team gears up for the 2024 T20 World Cup, the Poora Fan Bano campaign plays a crucial role in raising awareness and generating enthusiasm for women’s cricket. The campaign challenges long-held stereotypes and calls for a cultural shift where fans support cricket in its entirety—regardless of the gender of the players.
With the growing popularity of women’s cricket and increased visibility thanks to platforms like Dream11, this campaign marks an important step in driving equal recognition and support for the women’s team. It underscores the idea that cricket fans should rally behind their national teams, both men’s and women’s, because at its core, cricket is for everyone.
By encouraging fans to be “Poora” and not “Aadha,” Dream11 is not only reinforcing its commitment to Indian cricket but also promoting an inclusive vision of the sport, one where talent and dedication are celebrated equally across genders.
As we approach the Women’s Cricket T20 World Cup, campaigns like Poora Fan Bano are crucial in ensuring that the Indian Women’s Cricket Team receives the support it deserves, and that cricket fans everywhere recognize the incredible skill and passion that both men and women bring to the game.
