Drive Fitt partners with Preity Zinta and Shubman Gill to expand to India
The fitness and cricket fusioned gym facility aims to expand to 300 locations across India in three years.
Drive Fitt, a member-based gym facility which integrates cricket and fitness, has expanded to India.
For the Indian expansion, the Australian-based company has partnered with cricketer Shubman Gill and actor Preity G Zinta, who join the company as co-founders.
Drive Fitt aims to blend cricket facilities which include bowling machines in the nets, yoga studios, strength, conditioning, and cardio training with gym amenities and plans to open its flagship facility later this year.
According to a statement, Drive Fitt wants to have 300 locations across India within the next three years. It aims to operate its facilities 24/7. It utilises training methods developed by Australian cricketers Chris Lynn and Ryan Harris.
Zinta said, “I am excited to bring Drive Fitt to India as it represents a unique fusion of fitness and cricket, two passions that resonate deeply with me and a lot of people in India. Our mission is to create an inclusive environment where people of all ages and fitness levels can come together to train, have fun, and stay healthy. I’m excited to bring this innovative concept to India and can’t wait to see how it transforms lives.”
Gill added, “The seed of Drive Fitt was my experience of a lack of accessible, quality training facilities. Growing up, this meant hours wasted in commuting between home, the pitch and the gym. Drive Fitt will change this with a unique space that integrates world-class gym and fitness facilities with cricket-infused training. We understand the vital link between physical and mental well-being, and our goal is to help individuals, both aspiring cricketers and fitness enthusiasts, excel both on the field and in life. Drive Fitt is more than just a gym; it’s a community to empower every Indian with the key to achieve their fitness and wellness goals.”
View this post on Instagram
Deke Smith, CEO and co-founder, Drive Fitt, said, “With Drive Fitt, we’re thrilled to bring a unique blend of cricket and fitness to India. With India’s fitness industry growing at an impressive 25-30% year-on-year and cricket participation surging, Drive Fitt offers a comprehensive solution for all fitness and cricket enthusiasts of every age. Our goal is to inspire a passion for health and wellness through the excitement of cricket, providing world class facilities and training methods designed by cricketing experts.”
Mark Sellar, chairperson and co-founder, Drive Fitt, added, “Drive Fitt represents a groundbreaking fusion of sport and fitness, tailored for everyone. It’s a place where people can train for cricket, have fun, and get fit and healthy any day of the year. With our state-of-the-art facilities and cricket training programs developed by Shubman Gill and Australian cricketers Chris Lynn and Ryan Harris, we aim to empower individuals to achieve their fitness goals while enjoying the spirit of cricket.”
