Duroflex, a leading name in the sleep solutions industry, has announced a strategic partnership with the Inspire Institute of Sport (IIS) to enhance the sleep quality and overall performance of athletes, including 15 Olympians.
The IIS, a high-performance training center, is headquartered in Vijayanagar and operates satellite centers in Manipur, Hisar, Himachal Pradesh, and Odisha. Over the past year, more than 500 IIS athletes have been utilizing scientifically designed Duroflex mattresses to achieve restful sleep, which is crucial for their athletic performance.
Building on this collaboration, Duroflex has launched a new campaign, ‘Sone Ke Liye Sona Zaroori Hain’, which emphasizes the vital role of quality sleep in athletic success. The campaign highlights that while rigorous physical training accounts for 70% of an athlete’s preparation, the remaining 30%, which involves rest and recovery, is essential for optimal performance. Featuring Olympians Jeswin Aldrin and Praveen Chithravel from the IIS, the campaign film underscores Duroflex’s philosophy: ‘Great Sleep, Great Health’ leads to great performance.
In 2023, Duroflex extended its support to IIS by providing athletes with the Signature Duropedic mattress range, recommended by doctors at the National Health Authority (NHA), and the Energise mattress range, designed to aid superior muscle relaxation and recovery. Athletes have reported significant improvements in post-practice recovery and relaxation due to the supportive design of these mattresses.
Sridhar Balakrishnan, CEO of Duroflex Group, stated, “At Duroflex, we understand that peak athletic performance relies not only on physical training but also on adequate rest and recovery through deep sleep. We are committed to making people realize the importance of sleep for long-term health and are inspired by IIS’s efforts to elevate Indian athletes to a global competitive level. Western athletes have long benefited from excellent training facilities and optimal sleep environments, contributing to holistic performance. We are proud to bring similar advantages to Indian athletes through our partnership with IIS, enhancing our chances of winning on the global stage.”
Dr. Samuel Pullinger, Head of Sports Science at IIS, added, “Sleep is crucial for both mental and physical health, particularly for elite athletes who are prone to sleep inadequacies such as short sleep duration and poor sleep quality. These issues can impact well-being, athletic performance, and increase injury risk. A high-quality sleep surface is essential for creating a good sleep environment, which is vital for athletic success. We extend our heartfelt gratitude to Duroflex for their support in providing better sleep conditions for our athletes. The mattresses have significantly improved sleep duration and quality, ensuring our athletes are well-prepared to excel globally.”
Praveen Chithravel, an Indian Olympian in Triple Jump, shared his experience: “The nature of my sport puts a lot of strain on my knee and back muscles. Consistent restful sleep is crucial for muscle recovery and injury prevention. Using a Duroflex Duropedic mattress for the past year has been a game-changer. With a well-rested body and mind, combined with our rigorous training, we are optimistic about achieving significant victories.”
Through this partnership, Duroflex aims to inspire the public to recognize the importance of sleep alongside an active lifestyle, integrating both elements into their daily routines for better health and performance.