Following a multi-agency pitch, integrated marketing company, DViO Digital has acquired the mandate to handle quick service retail (QSR) chain McDonald’s digital outlay in the north and east India. The Pune headquartered company specialises in tech-enabled MarCom services. DViO Digital will be working together with the McDonald’s India – north and east marketing team directly towards building brand equity and improving value in the digital world.
On the win, CEO and founder of DViO Digital, Sowmya Iyer, said, “McDonald’s has built a strong reputation for their food and customer experience over the years with its quality restaurant experience. At DViO, we are excited to wear our creative hats to highlight that. We are looking forward to building a strong relationship with them and tap into new customer bases.”
Robert Hunghanfoo, head at Connaught Plaza Restaurants Pvt. Ltd., added, “Digital is a very dynamic space and for a brand like ours. We needed a partner who could create fun, exciting, unforgettable brand campaigns and content to connect and engage with our customers. DViO’s strategy resonated well with our business goals. We look forward to working with them in our journey of building our brand visibility in this competitive digital space.
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