“Cycle Nahi, E-cycle Hai.”
MS Dhoni has delighted cricket lovers by bringing a viral meme alive in an ad. Partnering with EMotorad he has jammed to the iconic ‘Bole Jo Koyal‘ song, joining the meme parade while cruising on his electric bike.
“When we told Mahi he had to sing Bole Jo Koyal on our E-cycle, he smiled. We think it will make you smile too. Watch it once, and then watch it again 100 times more. Best if you ride and sing along too!” EMotorad wrote.
This campaign pays tribute to Dhoni’s meme status across the country. Way back in 2019, a Telugu content creator named Uppal Balu went viral for his dance to the song, with many pointing out the uncanny resemblance between Dhoni and Balu. Five years later, the meme is still taking the internet by storm: during CSK versus RCP IPL match, the DJ played the song when Dhoni stepped up to the crease. A Dhoni fan was also spotted holding a poster that referenced it.
— Out Of Context Cricket (@GemsOfCricket) May 6, 2023
Now Dhoni himself has embraced his meme status and joined the fan parade. Written and produced by One Hand Clap, this dynamic ad features him riding his electric cycle across the countryside while two koyals highlight the product’s exquisite features. Dhoni has also tipped his hat to the “Thala for a reason” meme in the EV brand’s recent ad.
ETmotorad’s ad has received over 860k views on YouTube with a host of praises and compliments. “I have only one thing to say after seeing this ad Dhoni finishes off in style,” one user wrote. “When someone throw stones at you, convert it into milestones. Thala for a reason,” another praised.
Leave feedback about this