National, 08th April 2025 – ENO, India’s leading antacid brand, proudly announces National Award-winning actor Vicky Kaushal as its new brand ambassador, marking a significant milestone in the brand’s enduring legacy. For over half a century, ENO has been a trusted household name, providing fast and effective relief from acidity to millions of Indian families enabling uninhibited love for their favourite food items.
The collaboration kicks off with a high-impact 360-degree national multimedia campaign, reinforcing ENO’s commitment to being the go-to solution for acidity relief. In the campaign, Vicky takes on the role of ‘Jaadugar Samrat’—a charismatic magician whose captivating performance is momentarily disrupted by acidity. As his audience begins to lose interest, ENO comes to the rescue, demonstrating its fast action and saving the show. The light-hearted yet powerful narrative underscores a universal truth: even the most dynamic moments can be interrupted by acidity, and ENO offers the fast-acting relief needed to stay on top of one’s game.
With this campaign, ENO strengthens its position as the most loved, trusted and widely distributed antacid in India. This reinforces ENO’s commitment to providing fast, effective, and reliable relief, allowing consumers to confidently enjoy their favorite foods. The brand aims to further entrench itself as the first choice for consumers who seek fast relief, setting it apart from slower alternative
Bineet Jain, Category Head – Digestive Health, Haleon India, expressed his enthusiasm about this partnership, saying, “For generations, Indians have relied on ENO for fast and effective relief from acidity, making it a household name. Our continued leadership in the category is a testament to this unwavering trust. ENO champions one’s appetite for life and we want to ensure that everyone can continue to enjoy their favourite food without the worry of discomfort. This campaign reaffirms ENO’s promise of quick relief, and we found the perfect partner in Vicky Kaushal – an actor who, much like ENO, resonates across generations. As a brand that is truly a ‘Bharat’ brand, Vicky’s authenticity and wide appeal make him the perfect voice to communicate ENO’s legacy of trust and effectiveness.”
Sharing his excitement about the association, Vicky Kaushal said, “In a country that loves food, ENO is a trusted ally for Indians. I’ve experienced first hand the fast and assured relief ENO brings, letting me savour my favourite food without hesitation. I loved donning the role of a magician in the new ENO campaign and had fun doing it with Shoojit and his team. I am proud to be associated with a brand that Indian families have trusted for generations.”
Conceptualized by Ogilvy, the campaign will be amplified across television, digital, print, outdoor, and social media platforms. The creative execution seamlessly integrates Vicky’s natural charisma with ENO’s brand ethos, reinforcing the brand’s promise in a visually engaging and memorable manner.
“ENO gets to work in just six seconds, so we thought, why not bring that speed and wonder to life with an ad film that looks like a real magic show. We gave Vicky Kaushal a look of a charismatic magician, and in the middle of the classic ‘body separation’ act, the real trick wasn’t just separating a man in two halves with a spell—it was making acidity disappear! The film showcases ENO’s ability to deliver rapid comfort when it matters most”, said Sujoy Roy & Nitin Srivastava, Chief Creative Officers – North at Ogilvy.
Link to the film: https://www.youtube.com/watch?v=C_rbHChrzrE
As India’s leading antacid brand, ENO remains committed to innovation—both in its fast-acting formula and in its approach to consumer engagement. It currently offers powder and chewable formats in a variety of fantastic flavours. This latest campaign is a testament to the brand’s continued evolution, ensuring that ENO remains the most relevant and reliable solution for acidity relief in every Indian home.
