Equentis, a prominent equity wealth advisory firm, has turned a regulatory challenge into a strategic advantage with its #IAmEquentis campaign. This initiative leverages the expertise of its own employees to build trust and credibility, following SEBI’s ban on influencer and celebrity endorsements in financial advisory services.
In response to SEBI’s stringent guidelines, which aim to safeguard investors from misleading promotions, Equentis saw an opportunity to redefine how financial trust is established. Rather than relying on external influencers, the firm has placed its employees at the heart of its brand narrative, emphasizing their knowledge, experience, and dedication to clients.
The #IAmEquentis campaign was conceived and executed entirely by Equentis’ in-house team, demonstrating the company’s commitment to authenticity. The initiative showcases employees across different roles, highlighting their expertise through engaging video narratives, insightful social media posts, and direct investor interactions. By prioritizing substance over superficiality, Equentis is ensuring that investors receive reliable financial insights from professionals who understand the industry inside out.
Alok Arya, CMO of Equentis Wealth Advisory Services, shared his perspective on the campaign: “When SEBI introduced restrictions on influencer endorsements, we saw it as an opportunity rather than a limitation. Our employees, leadership, and CXOs are our most credible advocates. Why look outside when we have trusted experts within our organization?”
The campaign aligns seamlessly with Equentis’ digital-first approach, leveraging LinkedIn and other online platforms to reach and engage investors. The initiative not only enhances brand visibility but also fosters meaningful investor relationships, positioning Equentis as a reliable partner in financial decision-making.
The strategic shift has already begun yielding positive results, reinforcing investor confidence and translating into business growth. Equentis’ proactive approach underscores a broader transformation in financial marketing—one where expertise and transparency outweigh mere popularity.
By redefining how trust is built in financial services, Equentis is setting a new industry standard—where authenticity, knowledge, and purpose drive long-term investor relationships. Through #IAmEquentis, the firm is proving that true credibility comes from within.
video – https://we.tl/t-Ihae22DJTX
