“Memory boosting roll on balm.”
Farmley, a snacking brand, launched an epic April Fool’s Day prank by introducing “BRAIN BALM” – a roll-on balm supposedly designed to enhance memory and containing almonds.
“By the netizens, for the netizens,” they wrote.
The announcement entertained netizens as the product claimed to tackle everyday situations – forgetting passwords, misremembering anniversaries, and even the location of parked cars in complex mall basements. The campaign’s humorous approach, with taglines like ‘No More Forgetting Thousand Passwords Again’ and ‘No More Forgetting to Soak Almonds in the Night,’ struck a chord with the audience and had them in splits.
“ORDER NOW (OR NEVER) from www.IfOnlyThisWasTrue.com,” Farmley concluded, revealing their prank to their audience.
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This prank was widely appreciated by their audience. “Good one,” one user wrote. “Need this fr,” another commented.
“April Fool’s Day allows us to connect with our audience in a fun and engaging way. We wanted to use this opportunity to highlight the goodness of almonds in a light-hearted manner, and the response has been fantastic,” Simran, senior manager – social media and content, Farmley, said.
Farmley has thus joined the trend of various other brands who have released humorous creatives to celebrate April Fool’s Day.
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