“#WearYourWins”
Nancy Tyagi is now the face of the legacy jewelry brand CaratLane, featuring in their new cultural campaign #WearYourWins.
The latest campaign aims to empower women by encouraging them to reward every win, no matter how big or small. This will inspire them to recognize their accomplishments, boosting their confidence and inspiring them to achieve higher goals across their lives.
Content creator and designer Nancy Tyagi, who made headlines at Cannes 2024 by walking down the red carpet in magnificent self-stitched outfits and magnificent CaratLane jewelry, embodies the message of this campaign. The video depicted her in her pink gown she wore on her first day at Cannes.
“Your every win deserves a reward, be it professional or personal achievements, big or small. #WearYourWins and proudly acknowledge them,” CaratLane wrote.
Nancy took to social media to post a picture of herself standing next to her poster, expressing her delight for this incredible opportunity.
“Seeing my face up there fills my heart with gratitude and emotion. It’s a beautiful reminder that every step, every struggle, and every bit of support has brought me to this incredible moment,” she wrote.
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CaratLane has also launched its first collection, PEAK, to epitomize this campaign. The collection was crafted to reward each step of the wearer’s journey to success and features a unique mountain-inspired ‘Everest Cut’ as a testament to the wearer’s trials and wins across their journey, shaping each stone into a symbol of success.
Talking about the launch, Jennifer Pandya, VP of marketing, CaratLane, said: “Enabling our customers to express themselves is our brand’s purpose. While most women are quick to appreciate their loved ones and their achievements, they are hesitant to acknowledge their own wins, whether personal or professional. According to a study* we did with Quantum only 3 out of 10 women celebrate their wins. As a brand that champions expressions, we wanted to urge women to stop undermining their wins. Rather we want them to acknowledge and reward themselves for these wins. We see this as a cultural movement rather than a campaign.”
Nancy Tyagi and CaratLane’s #WearYourWins campaign has received over 2.3 million views till date on YouTube alone, along with a flood of praise and positive comments. “Proud to see Nancy Tyagi,” a user wrote. “Really cool. Loved the message,” another complimented.
