“Making homes as fashionable as you.”
Pepperfry, an e-commerce furniture and home decor company, is set to redefine the way people define interior styling with its dynamic new campaign, ‘Fashion for Home‘.
The campaign combines personal fashion with décor by drawing meaningful parallels between the two: by pointing out how people diligently curate and style their wardrobes, they emphasize how the same level of attention and imagination can be applied to decorating living spaces.
Appealing to a youthful and fashion-forward audience, Pepperfry has teamed up with the famous fashion brand, ‘StyleMati’ as an apparel partner. Their campaign showcases models wearing stunningly crafted SyleMati clothing that’s set against the backdrop of decorated Pepperfry homes. Thus, this collaboration showcases how you can make “homes as fashionable as you.”
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Speaking about the new campaign, Archana K., lead, brand marketing at Pepperfry, said, “We are thrilled to introduce our new campaign, ‘Fashion for Home,’ which calls on all fashionistas to style their homes as meticulously as they style themselves. At Pepperfry, we strongly believe that one’s home should mirror their personal style as much as their wardrobe does. With ‘Fashion for Home,’ we aim to inspire individuals to do just that and view their living spaces as an extension of their identity.”
This campaign highlights Pepperfry as a one-stop destination for home styling needs, with over 60,000 options in Home Decor, Lamps & Lighting, Kitchen & Dining and Furnishings.
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