Federal Bank, a leading private sector bank in India, has unveiled its latest initiative, the “Joy of Freedom” campaign, in honor of India’s 77th Independence Day. This campaign is designed to bring unparalleled value to its credit card holders, offering them 77 exclusive deals across various categories.
As part of the “Joy of Freedom” campaign, Federal Bank is providing a wide array of offers spanning fashion, entertainment, electronics, travel, groceries, and food. The campaign showcases Federal Bank’s commitment to delivering exceptional benefits, allowing customers to experience freedom of choice and value like never before.
In the words of M V S Murthy, Chief Marketing Officer at Federal Bank, “As we celebrate 77 years of India’s independence, we are thrilled to present our customers with an opportunity to enjoy extraordinary value and freedom of choice. Our ‘Joy of Freedom’ campaign reflects the essence of independence while offering real, tangible benefits to our cherished customers.”
This campaign, which runs from August 1st to August 15th, 2024, brings together some of the biggest names in the industry. Partners like Ajio, Flipkart, Croma, and Air India are among the top brands offering exclusive discounts and deals to Federal Bank Credit Card holders, ensuring a diverse and exciting range of options.
To maximize its reach, Federal Bank is employing a multi-channel approach, promoting the “Joy of Freedom” campaign across TV, radio, print, and digital platforms. Additionally, the bank is collaborating with 77 social media influencers, further amplifying the campaign’s visibility and engagement.
Federal Bank invites everyone to take part in this celebration of freedom and explore the 77 exclusive offers available. To discover all the deals and learn more about the campaign, visit Federal Bank’s official website.
