Marriage in India is a grand celebration of culture, tradition, and lifelong commitments. Federal Bank’s latest campaign, #RishtaBhiPakkaFutureBhiPakka, adds another dimension to these festivities by emphasizing the importance of financial wisdom for newlyweds.
With over 10 million weddings taking place every year in the country, the campaign is designed to inspire couples to start their journey with not just emotional harmony but also financial strength.
While weddings are synonymous with vibrant rituals and joy, Federal Bank recognizes that a strong marriage also requires a secure financial foundation. Through its new initiative, the bank encourages couples to complement their vows with a promise of financial preparedness. The campaign introduces a range of savings and deposit products tailored to meet the needs of young couples. These include high-yield savings accounts and flexible deposit schemes, providing a solid base for achieving shared financial goals.
To bring the campaign to life, Federal Bank has transformed a section of Omaxe Mall near Chandni Chowk, New Delhi, into a wedding-themed venue from 29 November to 13 December 2024. The celebrations include unique activities such as a bell-ringing ceremony for newlyweds, photo sessions in wedding attire, and live music performed by dancers and a guitarist. These experiential elements are designed to recreate the festive spirit of Indian weddings while seamlessly tying in the theme of financial preparedness.
The campaign resonates deeply with Indian sensibilities, where marriage is more than a union of two individuals—it is a partnership built on trust, shared aspirations, and a vision for the future. By focusing on financial literacy and providing easy-to-use tools for wealth management, Federal Bank positions itself as a reliable partner for couples navigating their first steps into married life.
As MVS Murthy, the Chief Marketing Officer of Federal Bank, explains, “Weddings in India symbolize bonds that are meant to last forever. With #RishtaBhiPakkaFutureBhiPakka, we are helping couples lay the groundwork for a financially stable future. Our campaign focuses on the critical first year of marriage, encouraging couples to develop strong financial habits alongside nurturing their relationship.”
The campaign goes beyond the mall activities with a city-wide roadshow covering prominent locations like Vasant Vihar, Pitampura, Noida, and Gurugram. These roadshows, flagged off by senior bank officials on 29 November, aim to spread awareness about the campaign across 18 Federal Bank branches in New Delhi.
Through this initiative, Federal Bank underscores its commitment to supporting customers at every stage of life. The #RishtaBhiPakkaFutureBhiPakka campaign is a call to action for newlyweds to prioritize financial planning, ensuring that their journey together is as secure and fulfilling as the promises made on their wedding day.
With this innovative approach, Federal Bank not only celebrates the cultural essence of Indian weddings but also empowers couples to build a future based on stability, trust, and shared dreams.
