“Bid adieu stress and welcome goodness into your life.”
Coca-Cola Company’s Honest Tea, a ready-to-drink beverage, has announced its newst #FindYourGood campaign with celebrated author and wellness enthusiast Twinkle Khanna.
Conceptualized by WPP Open X, the new film depicts Twinkle Khanna confronting her to-do list. She finds her moment of daily calm as she enjoys a sip of Honest Tea, made from organic green tea and sourced from the famous Makaibari Tea estate.
“”It’s up to you to decide what’s good for you,” Twinkle says. In a world filled with stressful expectations, the campaign encourages people to embrace and define their own type of relaxation.
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The campaign reveals that Honest Tea is now available in two new flavors – lemon-tulsi and mango.
Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the everyday, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”
Commenting on the launch of the new campaign, Ruchira Bhattacharya, senior director, marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”
To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. It is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60.
