As Ganesh Chaturthi approaches, Finolex Pipes and Fittings has launched an evocative campaign titled ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t), capturing the essence of how deeply rooted customs transcend generational changes across India’s diverse cultural fabric.
With this campaign, Finolex continues its tradition of weaving brand messaging with the country’s most cherished festivals, this time honouring Ganeshotsav.
The campaign revolves around four distinct video stories, each showcasing the unique ways in which Ganesh Chaturthi is celebrated in different regions of India. By blending regional narratives with the festival’s universal themes, Finolex effectively underscores how this beloved celebration continues to unite communities despite the evolving times. The campaign reflects the strong connection between Finolex’s high-quality, durable products and the long-standing traditions that remain constant amid change.
Finolex’s initiative taps into a powerful emotional narrative. While its previous campaign, ‘Peedhiyan Badlengi, Pipes Nahi’ focused on product longevity, the new campaign expands on this theme by drawing parallels between India’s enduring traditions and Finolex’s reliable infrastructure solutions. The campaign videos are live and encourage viewers to participate by sharing their own Ganesh Chaturthi memories and traditions, fostering a sense of community through shared experiences.
By celebrating Ganesh Chaturthi’s cultural richness, Finolex aims to reinforce its deep understanding of India’s varied yet unified market. The campaign highlights the power of tradition, not just in religious practice but in how these customs continue to shape identity and community.
Pradeep Vedula, President of Marketing and Sales at Finolex Industries, highlighted the significance of the campaign, stating, “Traditions are the backbone of our society, just as our pipes are essential to modern infrastructure. With ‘Peedhiyan Badlengi, Parampara Nahi,’ we celebrate Ganeshotsav’s timeless appeal, showing how the festival brings together generations and regions. Through this campaign, we wish to instill a sense of pride in our collective heritage.”
Finolex invites people from all walks of life to be part of this tribute to tradition. Whether by watching the videos or sharing personal stories, the company encourages everyone to celebrate the beauty of customs that have endured over centuries and continue to hold meaning for families across India.
As Finolex honors the spirit of Ganesh Chaturthi, it also strengthens its connection with the Indian consumer, promoting values of trust, longevity, and unity—qualities that resonate both with the brand and the festival it celebrates.
