Flipkart, in partnership with SW Network, has launched an innovative and emotionally engaging campaign to introduce the Samsung Galaxy S25 series. Dubbed #MovingOnInMinutes, the campaign takes a humorous spin on smartphone upgrades, likening them to swift and unexpected breakups.
The campaign creatively portrays an old phone as a heartbroken ex, struggling to come to terms with being replaced in just 10 minutes—thanks to Flipkart Minutes. Through quirky video snippets, the ‘ex-phone’ is seen drowning its sorrows, hitting the gym, and reminiscing about better days, mirroring real-life breakup scenarios in a meme-worthy, relatable fashion.
Flipkart has extended the campaign beyond social media by introducing breakup-themed shayari billboards, capturing the dramatic emotions of moving on. These witty, eye-catching outdoor ads reinforce Flipkart Minutes as the fastest way to upgrade—quicker than a former partner sending a “I miss you” text.
Adding to the campaign’s virality, popular influencers have joined the trend, sharing their own ‘moving on’ moments while showcasing the ease of upgrading to the Samsung Galaxy S25 using Flipkart Minutes.
This campaign not only highlights the efficiency of Flipkart Minutes but also transforms a functional feature into an entertaining experience. By merging humor, emotions, and digital-first storytelling, Flipkart and SW Network have redefined how consumers perceive smartphone upgrades.
