In their latest campaign, Flipkart, India’s leading e-commerce company, brilliantly showcases how everything you see is available on Flipkart.
By highlighting the vast range of products and categories which can be found and bought on Flipkart, this brand-new campaign combines catchy humour with an insightful emphasis on Flipkart’s position as a one-stop shopping destination for Indian consumers.
How did Flipkart achieve this? Let’s take a deep dive into their marketing campaign to find out.
Marketing at its Finest: “Har ad me jo dikhta hai, vo Flipkart pe milta hai!”
To generate maximum reach for their campaign, Flipkart has made use of various mediums:
First, Flipkart took over a cluster of billboards in Bandra West, Mumbai by placing their own billboard in the mix. While this group included top-name brands like Sony, Puma and Samsung, Flipkart’s billboard right in the middle stood out above the rest with a bold message that caught everyone’s attention:
“There are 7 ads around us. Har ad me jo dikhta hai, vo Flipkart pe milta hai!” (Translation: “Whatever you see in every ad is available on Flipkart!”).
Billboard hoardings may be a common sight on streets, but what set Flipkart apart from the others was their daring ingenuity. By placing their billboard in the centre of the cluster, and making it bright yellow, Flipkart ensured that they would be impossible to miss.
And sure enough, their brilliant marketing stunt took social media by storm, with online users praising their creativity and brilliant impact. “Best use of ambush marketing. Genius is the word!” wrote one Twitter user. “Perfect example of attention grabbing advertisement.” commented an Instagram user.
Flipkart utilised a similar strategy by taking over the ads of India’s leading newspaper, the Times of India. Advertisements from brands like Levi’s and Samsung’s were combined and framed by Flipkart’s simple-yet-effective message.
“You will see 30+ ads in this newspaper,” Flipkart’s message read. “Har ad me jo dikhta hai, vo Flipkart pe milta hai!”
Not only was this design visually appealing, it utilised the power of consistent communication by reinforcing the same messages Flipkart had used on their daring billboards. This strategy doubtlessly ensured that their message was heard loud and clear by anyone who saw it.
Flipkart took this idea to digital media by taking over YouTube, India’s biggest music streaming platform, and highlighted how even the products of song lyrics names are available on Flipkart.
“Har song mein jo sunta hai, Woh Flipkart pe milta hai!” their message read in a bright yellow font.
Flipkart’s brilliant campaign maintained the perfect balance of persuasion and subtlety. By using various mediums, it ensured that it has the widest reach, and by referencing various brands and products, it emphasised its overarching usefulness to its audience.
This campaign has taken over the marketing world with a straightforward and resounding message: if you find a product you need, you can buy it through Flipkart.
What did you think of Flipkart’s latest campaign? Do you think their strategy was effective?
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