October 16, 2024
Latest Marketing News

Flying Machine and Orry collaborate to launch a new capsule collection for Gen Zs

Flying Machine has teamed up with digital sensation Orry to launch their limited edition Orry x Flying Machine capsule collection.

Combining Orry’s signature style with Flying Machine’s denim expertise, this collection is primarily aimed at Gen Z consumers with cool and contemporary taste. It includes several unisex pieces, including T-shirts, shirts, vests, caps, bucket hats, parachute pants, jeans and jorts.

Orry was reportedly involved in designing the outfits, which features several of his iconic quotes like “Can I live” and “L8R H8R”. Their campaign videos highlight his involvement in the process.

 

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A post shared by Orhan Awatramani (@orry)

“As a fan of easy yet sexy fashion, the ORRY X FLYING MACHINE capsule collection couldn’t be more perfect. The oversized, androgynous vibes and Korean and Japanese aesthetics are a natural extension of my style. I’m super pumped to have created this limited-edition drop with Flying Machine and so excited to share it with all of you! Get ready to elevate your look with Orry x Flying Machine”, said Orry.

Commenting on this exciting collaboration, Shailesh Chaturvedi, MD & CEO of Arvind Fashions said, “We are thrilled to team up with Orry, a fashion icon and master of viral content. Both are united in our appreciation of Korean and Japanese fashion aesthetics with damn hot oversized fits and androgynous appeal. Orry’s youthful and edgy style perfectly complements Flying Machine’s denim expertise. Our customers will adore this limited-edition capsule and will find endless ways to express their individuality through these damn hot pieces.”

The Orry x Flying Machine collection will be available for purchase at select Flying Machine stores across India, select Lifestyle and Shoppers Stop outlets, and on online platforms such as Myntra and NNNOW.