National, 12 February 2025: Valentine’s Week comes with its fair share of excitement, expectations, and emotions. Whether you’re celebrating love, embracing singlehood, or just rolling your eyes at all Valentine’s buzz, Britannia Treat Croissant is making sure that everyone gets a taste of the treat this season.
Bringing a refreshing engagement to Valentine’s Week, Britannia Treat Croissant hit the streets with a fun-filled campaign, treating people to croissants at malls, colleges, and corporate hubs. The excitement got enhanced further with a giant standee featuring witty one-liners placed outside these spots, offering people the perfect moment of relatability, humor, and of course, a variety of Britannia Treat Croissant to match the mood. From hopeless romantics to unapologetic solo celebrators, there is something for everyone. Because no matter where you stand on the spectrum this Valentine’s, a Treat croissant is for everyone.
Speaking on the campaign, Shekhar Agarwal, General Manager – Marketing, Britannia Industries said “Valentine’s Week is a time of varied emotions, and Britannia Treat Croissant wanted to be there for everyone—whether they’re celebrating love, friendship, or just a great snack! Our aim is to create a fun, relatable experience and bring a moment of joy to people, no matter what their Valentine’s plans look like. The response has been fantastic, reinforcing how a simple treat can add joy to any occasion.”
The campaign has created conversations both on-ground and online, with many enjoying its fun and lighthearted approach. On social media, users have been sharing their experiences, enjoying both the witty standee messages and the delicious Croissant. The campaign has already reached 15 million people highlighting how its relatable messaging has resonated with Gen Z and millennials, making Britannia Treat Croissant a natural part of the Valentine’s conversation in a simple and enjoyable way.