Fujifilm India, a pioneer in imaging and healthcare technology, has unveiled its latest brand film titled Maa’s Fight Through My Eyes, an emotional addition to its “Stories of More Smiles” series.
This initiative underscores the company’s commitment to raising awareness about breast cancer through its impactful campaign, Find It Early, Fight It Early.
The brand film, inspired by true events, draws attention to the critical importance of early detection in battling breast cancer. It tells the story of a resilient survivor from Berhampore, West Bengal, narrated through the lens of her daughter. This intimate portrayal highlights the emotional journey of the family, their struggles, and their ultimate triumph, thanks to timely diagnosis and compassionate medical care supported by Fujifilm India’s advanced mammography technology.
Fujifilm India’s breast cancer awareness campaign is a multifaceted initiative aimed at educating communities about self-examination and encouraging mammography in symptomatic cases. By organizing on-ground activities and leveraging its corporate social responsibility (CSR) initiatives, the campaign bridges the gap between awareness and action.
In one such instance, a patient in Berhampore received early detection and subsequent treatment facilitated by Fujifilm’s innovative technology and CSR efforts. This real-life success became the foundation of the brand film’s script, symbolizing hope and resilience.
Directed by Ranvir Kumar Suman and produced by Seaface Films, the film involved an extensive crew and was shot using Fujifilm Fujinon Premista Cine lenses. The storytelling captures the strength of the human spirit, illustrating how medical professionals, Paromita and Ipsita, played pivotal roles in guiding the survivor’s family from despair to recovery.
The film’s emotional depth is enhanced by its authentic backdrop, showcasing the lanes of Berhampore. The journey concludes on an uplifting note, as the survivor not only overcomes cancer but transforms into an advocate for awareness, dedicating her life to educating women about the importance of early detection.
Koji Wada, Managing Director of Fujifilm India, emphasized the company’s dedication to creating meaningful solutions that inspire hope and positivity. “This brand film is a reflection of our commitment to redefining patient care through innovation and empathy. By raising awareness about breast cancer and showcasing the power of early detection, we hope to inspire individuals to take proactive steps toward health and wellness,” he shared.
Abhi Shekhar Singh, Vertical Head of Corporate Communications & CSR at Fujifilm India, highlighted the authenticity of the narrative. “The film is a testament to the real-life impact of Fujifilm’s diagnostic imaging solutions. It captures the essence of a survivor’s journey and the transformative role of care and technology. Through Stories of More Smiles, we aim to spotlight narratives that matter to society,” he noted.
Fujifilm India’s efforts extend beyond technological advancements, creating a ripple effect of awareness and action. With this brand film, the company reaffirms its role as a change-maker, advocating for early detection and supporting individuals in their fight against breast cancer.
By navigating the intricate lanes of rural West Bengal and sharing a story of courage, Fujifilm India not only celebrates a survivor’s victory but also inspires countless others to prioritize their health, take charge, and spread smiles
