Pocket Aces’ new channel, ‘Pocket Change’ brings in a modern take on how Mahatma Gandhi would have influenced India in 2024, from hashtags to starting his own label and more.
Mumbai, October 2024: Pocket Aces, India’s leading digital entertainment company, acquired the channel ‘Pocket Change’ from ‘Civic Studios’, a platform dedicated to amplifying the voices of Indian youth. The channel aims to spark candid conversations on important topics, providing a space for education, inspiration, and addressing the challenges faced by young Indians today. In honour of Gandhi Jayanti, ‘Pocket Change’ kicked off its “5-Reel” campaign by imagining how Mahatma Gandhi might influence today’s generation.
The Reels featured Gen Z creators and youth from across India, envisioning Gandhi as the face of a brand called “Made in India,” trending on X with hashtags like #StayReal or #SlayReal, promoting minimalism, and more. Creators Hamza Syed, Anmol Sachar, and Anusmita Dutta led this unique initiative with Reels that showcased how Gandhi’s impact might look in the age of social media, addressing societal concerns through Gandhian principles reinterpreted for today’s world.
Pocket Change is committed to fostering dialogue on the issues that matter most to Indian youth, such as education, employment, social awareness, and relationships, while also helping them find purpose in a rapidly evolving world. Through engaging discussions, the channel brings together everyday young voices to address topics that are often considered difficult or taboo, with the goal of making these conversations accessible, relatable, and impactful.
“We want Pocket Change to be a platform where the youth of India can come together and have meaningful conversations,” said Vishwanath Shetty, Senior Vice President, D2C Business Head, Pocket Aces. “With the mini-Reel-series, we aimed to explore the minds of India’s youth and understand their perspective on how Mahatma Gandhi would have influenced a generation driven by social media. By engaging with contemporary issues and integrating Gandhian principles, we hope to inspire the youth to think critically, embrace their individuality, and drive positive change in their communities.”
The new channel will feature a diverse range of content—from interviews and discussions to creative gamified formats and digital campaigns—ensuring there’s something for every young Indian looking to be inspired, educated, and entertained. With its launch, Pocket Change aims to be the voice of the new generation, driving positive change one conversation at a time.
Reference Links-
Hamza Sayed- https://www.instagram.com/p/DAoJPTdo2r0/
Anusmita Dutta- https://www.instagram.com/p/DAnvLy_IiFT/
Anmol Sachar- https://www.instagram.com/p/DAnFllPSWVh/
Khushi Wankhade- https://www.instagram.com/p/DAnXLgyIhsO/
Yashasvi Chauhan- https://www.instagram.com/p/DAp-dzsy2kv/