Unveils Lighthouse.AI at RESCCON 2025 Igniting a New Era of Brand Loyalty and Scalability.
New Delhi, April 18, 2025: Genefied, a leading IT services and consulting company, successfully concluded RESCCON 2025—its flagship Retention & Scalability Conference—on April 17 at Aloft, Aerocity, New Delhi. The day-long event brought together over 300 influential voices from across the consumer brand spectrum, including CEOs, founders, VPs, CMOs, CX leaders, national sales heads, trade marketing professionals, supply chain experts, and brand owners. Focused on driving discussions around customer retention, scalability, and technology adoption within traditional and unorganised retail, RESCCON 2025 emerged as a powerful convergence of innovation and strategy.
The event’s agenda was packed with forward-looking sessions exploring themes such as AI Consumer Twins, channel growth acceleration, brand protection through cybersecurity, and the evolving definition of loyalty and traceability in metro and non metro cities. With representation from sectors like FMCG, apparel , hoisery , electronics, real estate equipment, kitchenware, cosmetics, footwear, and home appliances, RESCCON offered a well-rounded and cross-industry perspective on challenges and solutions that matter most today.
Companies like Emami, Nestle, Lux Industries, Reliance, Bodycare, Macho Hint, Borosil, Consumr.Ai, Reliance Industries, Parle Biscuits, BIKAJI, Ozone Overseas, KEI Wires and Cables, Tata Cliq, Tata Green Batteries, Clovia and many more participated in the conference, adding depth to the conversations around brand innovation, operational scalability, and consumer engagement.
A standout moment from the conference was the official launch of Lighthouse.AI, Genefied’s groundbreaking full-stack AI agent. Designed to act as an intelligent business co-pilot, Lighthouse.AI learns the unique workflows of an organisation and delivers tailored generative and cognitive AI capabilities. From report generation and document analysis to workflow automation and strategic insights, Lighthouse.AI empowers businesses to scale faster, operate smarter, and stay future-ready.
Ayush Jhawar, Founder & CEO of Genefied, stated,”With RESCCON 2025, we didn’t just want to create another industry event—we wanted to spark a movement that helps consumer brands rethink the way they grow and retain customers. In today’s hyper-competitive market, traditional loyalty is no longer enough. Businesses must build deeper, data-backed relationships with their customers and retail partners. That is where technology plays a vital role. The launch of Lighthouse.AI represents a major leap forward in this journey. It is not just a tool—it is an intelligent ally that learns how your company works and helps you act faster, think deeper, and make decisions grounded in real intelligence. We believe that the future of enterprise growth lies at the intersection of automation, insight, and human creativity—and with Lighthouse.AI, we are delivering all three.”
“Lighthouse.AI is a reflection of how we envision the future of AI—not as a backend utility, but as an active contributor to the strategic frontlines of a business. Its ability to understand and adapt to organisational processes in real-time is what sets it apart. We’re excited about the way it’s already transforming decision-making for our clients,” said Amit Kumar Gupta, Director & CTO, Genefied.
“Our goal with RESCCON was to create an ecosystem where decision-makers from different sectors could not just meet—but collaborate, challenge ideas, and adopt solutions together. Seeing such high energy and purposeful discussion around customer-centric tech reaffirmed our belief that this kind of dialogue is critical to driving meaningful change in the industry,” said Arsh Kabir Singh Gujral, Chief Revenue Officer, Genefied.
“RESCCON 2025 proved that loyalty isn’t a fixed model anymore—it’s constantly being redefined by digital behaviour and emerging channels. As marketers, we need to be able to shift strategies quickly and use tools like Lighthouse.AI to stay ahead of that curve. This is not just an event but an initiative towards building community.,” added Bhavna Khera, CMO, Genefied.
The conference featured immersive panel discussions, engaging fireside chats, and in-depth brand success stories. Key topics included scaling distribution through digital supply chains, transforming loyalty in unorganised markets, tackling brand dilution, and the impact of AI agents on the consumer retail experience.
The evening culminated in the RESCCON Gala Awards, recognising outstanding contributions across brand innovation, loyalty strategy, channel transformation, and technology-driven scalability.
For more information on RESCCON 2025, please visit: https://www.genefied.
