Key Highlights
- Program will touch 235 million Glance users on their smart lock screen, 47% of whom are under 24, a key demographic for national progress
- Within three weeks of its launch, upGrad’s content has garnered 100 million glances on the lock screen
India, 18 December 2024 – Glance, the world’s leading smart lock screen platform has partnered with upGrad, one of Asia’s largest integrated learning skilling and workforce development companies, to unlock critical upskilling opportunities for millions of young Indians. Through this partnership, upGrad is providing free courses under its Intern-Zip program on Glance Smart Lock Screen. This partnership is part of “Glance for Good” program, that leverages the power of Glance Smart Lock Screens to foster personal growth and drive positive social change.
upGrad’s Intern-Zip is designed to impart essential, job-ready skills to the youth between 20 and 24 years of age. Glance reaches over 235 million users every day, 47% of whom are under 24 years of age. This makes Glance an ideal platform in terms of scale and relevance for upGrad to reach its intended beneficiaries. Within three weeks of the launch of the partnership, upGrad’s content has garnered over 100 million views (glances) on lock screens.
Most young Indians start their day with Glance Smart Lock Screen as early as 6 am. By bringing Intern-Zip to Glance’s users on their lock screens, this initiative aims to address the 13.4% unemployment rate among graduates by helping them build their professional futures with confidence and competence. Courses offered under this initiative cover foundational topics such as technical savviness, soft skills and professional development.
Piyush Shah, Co-founder of InMobi and COO & President of Glance, said, “With Glance, we’re not only reaching millions—we’re empowering them to seize opportunities and inspire them to discover something new every moment. By bringing upGrad’s workforce-ready content directly on smart lock screens, we’re equipping users with technical expertise, soft skills, and professional development tools. We’re creating a platform that fuels career growth, closes the skills gap, and directly contributes to India’s future.”
“India has now become a global epicentre of learning and skilling, and this is the most opportune time, we could really scale our value proposition to a different demographic altogether,” said Mayank Kumar, Co-founder of upGrad. “We notice a steady migration of individuals to service-based economy and AI-first businesses. This makes it crucial to provide the new generation with the right support, guidance and empowerment to shape their professional trajectories. Partnering with Glance allows us to expand our reach and leverage smart tech integration, further reinforcing our commitment to this cause.”
With over 50% population under 25, India holds a demographic advantage that, if effectively utilized, can drive long-term economic growth Investment in upskilling initiatives can enhance labour market resilience, make youth job-ready, and address the evolving needs of a tech-driven economy.
“As India works towards becoming a $5 trillion economy, a skilled, adaptable workforce is essential for sustaining growth and solidifying the nation’s standing as a global talent hub,” said Bikash Chowdhury, Chief Marketing Officer at Glance. “Our goal with Glance for Good program is to harness our massive user base in India, and ease of access to content on the lock screen to inspire positive behaviour and actions that drive large-scale, real-world impact. This partnership with upGrad is a big step in that direction.”
Glance is an AI-driven platform that delivers a diverse range of engaging experiences directly on Android lock screens, including updates, sports, games and shopping, available in seven Indian languages. By partnering with reputable publishers and developers, Glance’s AI curates premium content tailored to each user’s preferences. This allows users to access relevant information seamlessly, without the need to unlock their phones or navigate through multiple apps.
