Mumbai, 19th August 2024 : GM Modular, India’s leading electrical solutions for modern living brand, launches its heartwarming Raksha Bandhan campaign, “Bandhan Nok Jhok ka,” celebrating the unique and playful bond between siblings. This campaign aims to rekindle nostalgic memories of childhood banter and the special connection that defines sibling relationships.
The campaign centres around a series of humorous and relatable scenes featuring a brother-sister duo. From playful teasing over chocolate to pranks with smart home devices, the scenes capture typical sibling banter. It culminates in a heartwarming Rakhi exchange, where the brother gifts his sister GM speakers, highlighting their underlying affection. Throughout, GM Modular products are seamlessly integrated, demonstrating their role in modern family dynamics.
Commenting on the same, Jayanth Jain CEO GM Modular said, “Our ‘Bandhan Nok Jhok ka’ campaign is a tribute to the timeless spirit of Rakshabandhan and the evolving nature of sibling relationships in the digital age. Through this campaign, we aim to connect with our audience on an emotional level while subtly highlighting how our products seamlessly integrate into family life.”
The campaign video is now available on GM Modular’s official Instagram page. The advertisement weaves GM Modular products into the narrative, featuring home automation switches and high-quality speakers. It culminates in a touching Rakhi moment, blending tradition with modernity – a perfect representation of GM Modular brand ethos.
AD LINK – https://www.instagram.com/reel/C-u3k5Qyzsf/?igsh=MWE1aWI4dzR2ajJieA%3D%3D
ABOUT GM MODULAR
Founded in 2002, GM has always been at the forefront of home electrical solutions that have exceeded market requirements and expectations. GM is the largest producer of switches in India and has been the first company to introduce some revolutionary products like new generation switches, home automation, Bluetooth music players, LED lighting, Fans and appliances, and much more.
The innovations are the result of a strong R&D team, which is further complemented by an equally dedicated, and capable product design team. The state-of-the-art manufacturing facility is spread around 2.5 lakh square feet with the most efficient and high-grade machinery that produces the finest quality products.
