Gobble and Tourism Australia collaborate on a captivating travel mini-series
Mumbai, 2nd September 2024 – Gobble, India’s leading lifestyle content channel, and Tourism Australia have announced a collaboration on a new travel series, Unravel Australia, hosted by actor Ayush Mehra. This five-part mini series, now live on YouTube, takes viewers on an immersive journey through Australia’s stunning landscapes and uniquely Australian experiences.
Trailer Link– https://www.youtube.com/watch?v=m071R_-Z9mA
Each 8–10-minute episode of Unravel Australia offers a comprehensive look at Australia’s best kept secrets and unmissable experiences. Living his dream of exploring the ‘Land Down Under’, Ayush surfs the waves of Sydney’s Bondi Beach, explores the stunning depths of the Great Barrier Reef in Queensland, visits the iconic Melbourne Cricket Ground, gets up close and personal with kangaroos and koalas at Ballarat Wildlife Park in Victoria, sandboards down dunes in Port Stephens in New South Wales, and samples world class food and drink experiences with the celebrated Australian chef and TV personality, Andy Allen.
Gobble’s innovative approach to delivering entertaining and meaningful content aligns with Tourism Australia’s mission to showcase the unique and unforgettable experiences that the destination has to offer Indian travellers. By combining Ayush Mehra’s engaging storytelling with the visually captivating and diverse landscapes of Australia, Unravel Australia is set to be a feast for the senses.
Vishwanath Shetty, D2C Head at Pocket Aces, expresses, “At Pocket Aces, we are constantly striving to create content that entertains and enriches the viewer’s experience. ‘Unravel Australia’ is a perfect example of how storytelling and visual exploration can come together to showcase a country’s cultural and natural wonders. Ayush’s enthusiasm and passion for exploration, combined with the breathtaking visuals of Australia, will undoubtedly captivate our audience. We’re proud to collaborate with Tourism Australia on this project and look forward to bringing more such exciting content to our viewers.”
Commenting on the new series, Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “Our key objective of the partnership with Pocket Aces and their channel Gobble was to make Australia the destination of choice for their premium audience who are seeking holiday inspiration. Australia has something for every type of traveller – from stunning landscapes and vibrant cities, to world-class cuisine, and unique wildlife experiences that are enjoyable all year round. The new series is just a glimpse into the diversity of tourism experiences that Australia has to offer.”
“Being a part of ‘Unravel Australia’ has been nothing short of a magical adventure, all thanks to Gobble. Australia’s Southeast Coast is a treasure trove of stunning landscapes, vibrant cities, and rich culture, and I’m thrilled to be able to share these experiences with viewers back home. Every moment of this journey has been an adventure, from the thrill of surfing the waves to the serene beauty of the forests. I hope this series inspires people to explore Australia and experience the wonder of ‘The Land Down Under’ themselves.”, says, Actor Ayush Mehra.
Unravel Australia promises to inspire viewers with its stunning visuals and cultural insights, encouraging them to embark on their own unforgettable Australian adventure.
Episode Link– https://youtube.com/playlist?list=PLY8ZPyhMi6vt1yLmrGI8VHIbwLVlhh3yF&si=caaTtwQnXvdz51Jz
About Pocket Aces:
Pocket Aces is India’s largest digital media company, dedicated to being a global culture creator that influences people through innovative media, content, and products. With an impressive 36 million subscribers and 700 million monthly video views, Pocket Aces reaches diverse audiences through its channels: Filter Copy (short-fiction), Gobble (lifestyle), Nutshell (infotainment), and Dice Media (premium long-form web series). Pocket Aces stands out by owning distribution, intellectual properties, and managing exclusive talent. Pocket Aces has earned over 60 awards. In 2023, Saregama acquired a majority stake in the company.
