Here’s what you need to know:
Google Ads has announced new AI tools and features for their Performance Max campaigns.
These updates, now available to advertisers globally, aim to provide more insights into ad performance and expand creative capabilities.
Key Features:
Asset Level Conversion Reporting: Advertisers will now be able to access conversion metrics for individual assets within Performance Max campaigns.
YouTube video placement reporting: This feature will allow advertisers to see where their video ads appear on YouTube.
Third-party verification: Google has added third-party brand safety measurement options on YouTube and Display inventory.
AI-powered image editing: New capabilities include object removal, addition, and replacement within images.
Expanded asset generation: While this feature was previously limited to Performance Max, it is now rolling out to App and Display campaigns.
Pallavi Naresh, Group Product Manager at Google Ads, has asserted that these tools have been designed to help advertisers create a broader range of assets and appear in more relevant places. They are now available globally in English to all advertisers, with more languages rolling out later this year.
“We have been expanding these generative capabilities beyond Performance Max to other campaign types. We added image generation to Demand Gen campaigns earlier in the year. Asset generation is rolling out now in both App and Display campaigns. App campaigns will include enhanced asset reporting to help you make more informed optimisation decisions,” she added.
In order to help advertisers get adjusted to these updates, Google plans to host a webinar on October 1, 2024, to discuss their new features.
New Partnership:
Google has also announced a new partnership with Typeface, a creative platform. Advertisers can create content using Typeface and use that content directly in their Google Ads campaigns.
This partnership comes on the heel of several other partnerships with creative platforms like Canva, Smartly and Pencil.
