LehLah, a promising content commerce platform designed to help creators monetize their influence, has secured a ₹12.5 crore seed funding round. The investment was spearheaded by Gruhas, the investment firm co-founded by Nikhil Kamath, the billionaire co-founder of Zerodha, and Abhijeet Pai. This round reflects a growing interest in the creator economy, as more investors look to capitalize on the opportunities within this rapidly evolving space.
LehLah is revolutionizing the way creators interact with their audiences and monetize their content. By providing a platform where influencers can share affiliate links for curated product recommendations, LehLah enables creators to turn their content into a sustainable source of income. This business model benefits both the creators and the brands, as it drives sales, boosts conversions, and increases brand visibility in a natural, community-driven manner.
The platform’s unique approach allows creators to seamlessly integrate products into their content while maintaining authenticity, something which is crucial for building trust with their followers. With LehLah’s system, shopping becomes less about aggressive sales tactics and more about organic recommendations from trusted figures, paving the way for more personalized and effective commerce experiences.
LehLah’s founder, Ashna Ruia, expressed excitement over the partnership with Gruhas, emphasizing how the funding would help further the startup’s mission of supporting creators in building profitable businesses around their passions. “With the backing of Gruhas, we are poised to take our vision of empowering creators to the next level,” Ruia said.
Nikhil Kamath, co-founder of Zerodha and the driving force behind Gruhas, shared his thoughts on the changing landscape of commerce. “Shopping today isn’t just about buying products—it’s about building trust, influence, and community. People don’t want to be sold to; they want recommendations from those they connect with. We believe platforms like LehLah, which enable creators to monetize their influence, represent the future of commerce,” Kamath remarked.
Since its launch, LehLah has made significant strides in building relationships with major e-commerce platforms and brands. The startup has secured partnerships with top platforms like Myntra, Meesho, Flipkart, and Nykaa. In addition, collaborations with direct-to-consumer (D2C) brands such as Libas and Foxtale have played a key role in driving the company’s success.
Thanks to these strategic partnerships, LehLah has seen remarkable growth, with a 46% month-on-month increase in gross merchandise value (GMV). The platform has also facilitated over 700,000 pieces of content through its vast network of creators, further solidifying its position as a leading player in the content commerce industry.
The newly raised ₹12.5 crore will be used to propel LehLah’s expansion plans. The company intends to focus on further product development, enhancing brand visibility, and expanding its team to support its growing operations. As content commerce continues to gain momentum, LehLah’s innovative approach is positioned to capture a significant share of the market, especially as more creators seek ways to monetize their influence in a sustainable and meaningful way.
