HairOriginals, a direct-to-consumer (D2C) brand specializing in premium hair extensions and wigs, has successfully raised $5 million (approximately Rs 43.5 crore) in its Series A funding round. The investment was co-led by Anicut Growth Fund and 12 Flags Consumer Holdings, marking a significant milestone in the brand’s growth journey.
The round also saw participation from Lenskart co-founder and CEO Peyush Bansal, reaffirming investor confidence in the brand’s vision and market potential.
With the fresh infusion of capital, HairOriginals plans to expand its on-demand ‘try at home’ services to 40 cities while strengthening its research and development (R&D) capabilities. Additionally, the company intends to establish 25–30 company-owned experience centers within the next year, enhancing customer accessibility and engagement.
Founded in 2019 by Jitendra Sharma, HairOriginals is committed to offering high-quality, non-surgical solutions for hair volume enhancement, length extensions, and vibrant color transformations—all without the damaging effects of chemicals. The company sources 100% ethically acquired real human hair, ensuring a premium experience for its customers.
The brand has already built a strong presence, partnering with over 1,400 salons across India and expanding into North America through collaborations with Kurves salon chain.
The hair extensions and wig industry is experiencing rapid growth, with brands like Nish Hair and Euphoria competing in the same space. HairOriginals distinguishes itself with its innovative approach, high-quality product range, and strong distribution network.
The company first gained national recognition after appearing on the inaugural season of Shark Tank India, securing investments from Ashneer Grover, Peyush Bansal, and Anupam Mittal. Since then, it has continued to scale its operations and solidify its position as a market leader in the premium hair solutions segment.
With this latest funding round, HairOriginals is well-positioned to accelerate its expansion, enhance product innovation, and redefine the consumer experience in the hair extensions market.