Haldiram’s, renowned for its traditional sweets and snacks, has launched its heartwarming Teej campaign – ‘Teej ki Meethi Reet’.
This campaign is dedicated to celebrating the rich traditions of Teej, a festival that heralds the monsoon season and celebrates the enduring bonds of love and togetherness.
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Haldiram’s Teej campaign embraces this cultural celebration by offering a variety of Ghewar flavors to satisfy different tastes. The brand’s festive offerings include Ghewar and Feni gifting hampers, such as the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. These hampers feature an array of Ghewar and Feni, including Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, White Feni, and Kesar Feni, among others.
Kailash Agarwal, President of Retail QSR at Haldiram’s, expressed his enthusiasm for the campaign, stating, “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”
These specially curated hampers can be found at Haldiram’s stores and restaurants, on their website, and can also be ordered online through Zomato.
Haldiram’s ‘Teej ki Meethi Reet’ campaign beautifully encapsulates the essence of Teej, evoking warmth and togetherness through the celebration of monsoon’s arrival and the enjoyment of traditional sweets.
The campaign has received an overwhelmingly positive response from the public. Viewers have praised the advertisement with comments like “Beautiful Ad,” “Ghewar yummy,” and “Beautiful,” reflecting the appreciation for Haldiram’s effort to blend tradition with delicious festive treats.
