Luxury fashion influencer Hanna Khan has revealed some behind-the-scenes insights into her glamorous life, including how she monetizes her content.
When asked about her fascinating journey into the high-end fashion landscape, she opened up about the moment when she decided to make a transition from experimentation to luxurious brand deals.
“It took over a year,” she revealed recent episode of Aleena Dissects. “The first year was a lot of freebies, barters, sourcing. Eventually, I put a price to it. Obviously, at that point, it was very small to begin with. But I realized that ‘Hey, I’ve reached a good 20-30k followers, so it’s time I start charging’.”
At that time, all other established luxury influencers had significantly more followers. While Hanna’s following remained niche, they nonetheless possessed a keen sense of fashion and beauty, which appealed to brands looking to work with her.
Despite their significant and tireless efforts, several influencers have risen to fame due to specific pieces of content which spike their followers and views. For Hanna, that was her “HSK Styles” series.
“I did one styling video where I was talking about fashion: does and donts. Something as basic as when you pair a very colourful item with black, it kind of kills it as a color, whereas if you add a color to me, it’ll pop. Just basic skills like that about how you should dress, what you should do.”
In a game-changing move, that post alone got her over 50,000 followers.
“I was shocked,” she admitted. “I was like ‘Oh my god, I’ve suddenly gone into the 100k [follower category], what has happened in my life?”
As social media celebrities, influencers also walk a fine line between privacy and utilizing their personal life for content. When the right balance is struck, it significant advantage. For Hanna, her wedding in particular gave her followers a significant boost.
“I’d be lying if I say that my wedding did not get me a lot of followers,” she said. “It definitely did. I feel like a lot of people did come.” at that point, we were also doing a lot of pre-bridal content, for brides-to-be.
However, it wasn’t just the wedding ceremony that sparked attention and praise. Hanna strategically utilized it by creating relevant pre-bridal content, including luxury content for brides-to-be, that appealed to her followers and drew attention to her account.
“When your audience is following you, they also want to see what’s happening in your real life,” she explained. “Is there any event coming up? When you make content around it, it’s more relatable and real.”
But is luxury content relatable?
“Of course,” she answered. “Today, I’m doing this series that I call ‘Hit List’ where I come and I talk about the good, the bad and the ugly of luxury brands, or people that are carrying luxury brands and what they should be carrying and shouldn’t be carrying. It’s something that a lot of people would be scared to do and think twice before doing.”
However, Hanna also expressed her wish for brands to be a little more open about their products and their deals with their viewers and customers.
“At the end of the day, because things are moving towards the more ‘real, relatable, authentic side’, even when it comes to people and the kind of content they are engaging, I feel like eventually people are going to stop buying stuff because a pretty girl in the most perfect outfit is posing with that bag from that brand.”
Lastly, Hanna highlighted the importance of both retaining your followers and bringing in new ones.
“Eventually, I realized that these are my strong points, so I need to on-and-off keep creating content for the reason that people followed me,” she said, referring to her HSK Styles series and wedding content. “if you stop doing that, [your followers] are going to be disappointed and wonder ‘I wanted to follow this person because I liked this aspect of hers, and suddenly it’s completely disappeared’.”
“And, of course, you have to keep coming up with new ways to pull in fresher crowd, and entertain, and provide value.” She concluded.
However, this was not Hanna Khan’s only revelation in the episode. Sitting down with Aleena, founder and CEO of Social Media Dissect, the luxury influencer opened up about the fashion content landscape today, from content insights to new platforms to the trick behind leveraging trends effectively to some much-needed tips for aspiring content creators. Most excitingly, she revealed the secret behind her viral Elie Saab gown that captivated viewers across the world.
For more details, watch the full Aleena Dissects podcast episode here:
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