Bimbo Bakeries India, a subsidiary of Grupo Bimbo, has launched an innovative campaign for its flagship bread brand, Harvest Gold.
The focus of this campaign is Harvest Gold’s Atta Bread, a product designed to promote health and wellness. With the message ‘Happy Tummy is a Happy You’, the initiative underlines the importance of incorporating fibre-rich foods into daily meals to enhance digestive health.
The campaign highlights the benefits of 30% daily fibre intake, which can be achieved with just four slices of Harvest Gold 100% Atta Bread. It aims to inspire consumers to prioritize gut health and embrace healthier breakfast choices. By offering a simple yet effective way to meet dietary fibre requirements, Harvest Gold reinforces its commitment to promoting well-being among Delhi NCR consumers.
Through its latest digital video campaign (DVC), Harvest Gold emphasizes the versatility of its 100% Atta and Multigrain Bread. These products transform breakfast into a wholesome and enjoyable experience, whether the meal is indulgent or purely nutritious. With easy-to-prepare options, the brand offers a convenient solution for today’s fast-paced lifestyles while ensuring that health remains a priority.
Raj Kanwar Singh, Managing Director of Bimbo Bakeries India, expressed the company’s dedication to fostering healthier living. “Our mission at Bimbo Bakeries India is to contribute to a better world by offering innovative and nutritious food choices. With Harvest Gold’s 100% Atta Bread, we provide a convenient and nourishing breakfast solution that empowers consumers to meet their daily fibre needs and make strides towards overall wellness,” Singh remarked.
The campaign’s DVC is actively featured across Harvest Gold’s social media platforms, including Instagram, Facebook, and YouTube. By leveraging digital channels, the brand aims to educate audiences about the nutritional value of its offerings and inspire them to adopt fibre-rich diets.
Harvest Gold continues to champion healthier eating habits with this initiative, inviting consumers to take small, impactful steps toward improved health. By making gut-friendly choices, every meal can contribute to a happier, healthier life.